ServiceTitan vs. GorillaDesk vs. PestPulse: Which Fits NJ SMBs?

ServiceTitan is powerful but built for enterprise — $50K+/year and a 6–12 month implementation that overwhelms a 5-technician shop.

GorillaDesk is simple and SMB-friendly, but it has no voice AI and no outbound automation. It is a system of record, not a system of action.

PestPulse sits in the gap: an AI-native front office priced for NJ SMBs that plugs into the PSA you already use. You keep GorillaDesk for scheduling; PestPulse makes sure no lead ever slips through.